From: Julian Hudson [mailto:cmantics@gmail.com]
Sent: Tuesday, 9 September 2014 9:08 PM
To: eapl.sales@energizer.com
Subject: Xtreme 3 Sensitive
Sent: Tuesday, 9 September 2014 9:08 PM
To: eapl.sales@energizer.com
Subject: Xtreme 3 Sensitive
Hi Schick
I’ve been a buyer of your Xtreme 3 men’s
razors for a while now. I bought a packet the other week but only opened them
up tonight, because I noticed my old Xtreme 3 was getting a bit rough and was
cutting my skin. Anyway, pow! I saw on the packaging it said “New Look!”. That’s so exciting. When I opened them I thought, ‘how will my razors
look different tonight?’. It doesn’t matter what bad things might happen
to me this week – because my razors now have a new look.
Although I have to admit I couldn’t discern
what the difference was. I wasn’t able to spot what you did to make this new
look a reality. But I’m sure it was something deep and well thought out by your
top Schick razor designers.
The other thing I noticed written on the
packet was “4+1 free razor”. Great! Except I don’t want to sound negative. But
I just wasn’t sure which razor in the packet was the actual free one. Still,
each razor is as good as the other – so I resolved to think that it didn’t
really matter which one you had intended to be the free one.
Lastly, in future how will I know when the
“New Look!” is something I’ve never seen before? I mean if you keep saying “New
Look!” it would be hard for a customer to know when it is new to them. Do you
think in future you might say “New New Look!”? I mean over time that could get
a bit difficult, wouldn’t it? For example, “New New New New Look!”…it would
just keep on going and end up looking very silly.
To this end, could I offer a suggestion? How
about “New Look Mark II!” etc. Also, maybe you could have a competition. Call
it “Slick Schickers” (a ‘Schicker’ representing a guy who uses Schick razors).
In the competition, someone who can spot how the razor is different when it has
a “New Look!”, is crowned “Slick Schicker of the Year” and gets 6 months’ worth
of your razors for free. Maybe you could hold the crowning at a supermarket
near to where the winner lives. I guess it would probably be Coles or Woolies
since that’s pretty much all we have in Australia. But just don’t hold a
crowning event if Jamie Oliver happens to be in Woolies, as he is all-powerful.
You never know, Coles or Woolies might jump
at the chance since it could bring in more shoppers for them. If you choose an
attractive guy to be the winner, this would probably work even better. Then
you’d get droves of girls and ladies coming to the crowning event – and they
love to shop! They might be enticed to purchase your ladies’ razors. Aha! An
increase of your profits – you see where I’m going with all this!
You might also want to consider the following
as a slogan for your men’s razors:
“Be a Slick Schicker, not a Schick Kicker”.
What do you think? Run it past your marketing people.
Hoping my suggestions and feedback help.
Please let me know.
Look forward to hearing from you.
Yours sincerely
Julian Hudson
